Whatsapp can pull the brakes of snapchats internation growth by its new feature named as “whatsapp status” it is same like instagram and snapchat stories which disappear in 24hours and are end to end encrypted same as whatsapp chats, It is a new tab for sharing videos, images, Gifs, and even audio whatsapp tested it for beta users in november and now they are rolling it out all over in the world on all platforms – IOS, android, and windows phone. Users can watch updates of their friends and relatives privately and can shoot them up and inbox them privately.
Status could also open up new advertising opportunities for WhatsApp. If it followed Snap and Instagram’s lead, it could insert full-screen ads in-between friends’ Statuses.
The new feature replaces old whatsapp which was all about sending messages over the internet from the last 8 years.
Now whasapp is having more than a billion users who use it and text thier friends, relatives or loved ones in a month and according to a report we came to know that over 50billion messages are exchanged daily which includes 700million or over it videos and images and other media.
CEO Jan Koum writes – “The original idea behind the project was to build an application that lets your friends and other contacts know what you’re up to”
Even people use whatsapp as a business they use broadcast to send daily deals and do affiliate marketing on it and cause of it people are earning thier living from whatsapp and we are pretty sure that whatsapp status will open more doors of business for them aswell.
If we compare this to instagram which is having its stories above the news feed tab so people can watch stories and read news feed both at one place while whatsapp has created a whole new tab for it.
Now the question is can whatsapp pull the breaks of instagram and snapchat by introducing whatsapp status?